Targeting millennials by focusing on functionality of the new variant launch of AXE Gold. The insight about millennials that they don’t usually shop instore, and idea was to target them indirectly through turn him gold communication.
An initiative to dedicate AXE Gold as a gift to our targeted audience.
Al Maghrib Al Arabi Street, Al Hamra District
Jeddah, Saudi Arabia.
The
Creative
Squad
The
Creative
Squad
