The Creative Squad

Brand Development: What Is It?

The Creative Squad - Brand Development: What Is It?

Brand development is the process of creating, strengthening and managing a brand to ensure it is perceived positively by its target audience. It involves activities such as market research, product and service development, positioning, brand identity, advertising, promotions, public relations, and customer service. It is the process of analyzing, defining, and creating a brand to […]

What Exactly Is Brand Strategy? And How To Make One

The Creative Squad - What Exactly Is Brand Strategy? And How To Make One

What Exactly Is A Brand Strategy? A brand strategy is a framework that governs how businesses connect with customers and distinguish themselves from competitors. Your company’s brand extends beyond its name, logo, typefaces, and colors. Consider the overall appearance and feel of your organization, as well as its personality, business philosophy, values, and customer experiences. […]

The Importance Of Social Media Marketing

Importance of Social Media Marketing

Social media marketing has developed into the most prominent and vital virtual arena. where the platform is used not only for social networking but also as a powerful tool for digitally advertising your business and products. The influence of social media is undeniable, as you can reach a big number of people within seconds of […]

5 Factors of Advertising Media


Advertising Media, After a comprehensive examination of each form of media and vehicle, we are now in a position to make an important decision about which advertising medium and vehicle to use. In reality, every marketer must make a notable judgment when it comes to media selection. The appropriate medium or media for a given […]

Shopper Marketing and its Impact

In this developing market, where there is more competition and more platforms for reaching customers than ever before, shopper marketing is becoming a more effective and quantifiable strategy to generate sales. Did you realize that shopper marketing has been here for quite some time? It is worth mentioning, however, that it has only lately been […]

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