Brand Development: What Is It?
Brand development is the process of creating, strengthening and managing a brand to ensure it is perceived positively by its target audience. It involves activities such as market research, product and service development, positioning, brand identity, advertising, promotions, public relations, and customer service. It is the process of analyzing, defining, and creating a brand to […]
What Is Shopper Marketing And How It’s Work
Shopper marketing is a form of marketing that focuses on the customer’s shopping experience. It is a type of marketing that focuses on influencing customers as they shop, by providing them with the information and tools they need to make a purchase decision. Shopper marketing attempts to understand the motivations and behaviors of shoppers in […]
What Exactly Is Brand Strategy? And How To Make One
What Exactly Is A Brand Strategy? A brand strategy is a framework that governs how businesses connect with customers and distinguish themselves from competitors. Your company’s brand extends beyond its name, logo, typefaces, and colors. Consider the overall appearance and feel of your organization, as well as its personality, business philosophy, values, and customer experiences. […]
5 Factors of Advertising Media
Advertising Media, After a comprehensive examination of each form of media and vehicle, we are now in a position to make an important decision about which advertising medium and vehicle to use. In reality, every marketer must make a notable judgment when it comes to media selection. The appropriate medium or media for a given […]
Shopper Marketing and its Impact
In this developing market, where there is more competition and more platforms for reaching customers than ever before, shopper marketing is becoming a more effective and quantifiable strategy to generate sales. Did you realize that shopper marketing has been here for quite some time? It is worth mentioning, however, that it has only lately been […]
